Leucan X Pop Shoes: $ 42 donated

The Côté-Reco company and its Chaussures Pop banner present a check for $ 42 to Leucan, with the support of Skechers.

Following the launch of the campaign: Take a further step, together, for children with cancer and their families, Pop Shoes and Skechers have joined forces, between the September 7 and October 3, and raised donations to support Leucan in its mission to families diagnosed with childhood cancer.


Generous customers

As part of this campaign, $ 1 was donated to Leucan for each Skechers brand product sold in one of the 80 Chaussures Pop stores in Quebec. Pop Shoes also appealed to the generosity of its customers by launching the Cocci-Dons initiative in all of its stores. When they went to the cash desks, customers were therefore invited to add a donation to their bill by purchasing one of the cardboard "Cocci-Dons" ladybugs. All the ladybugs sold were subsequently exhibited in stores, in order to show the generosity of the population.

The Skechers brand gave Leucan $ 1 per shoe sold. 

A shaved head as a symbol of support

It was in mid-October that Coté-Reco, owner of the Chaussures Pop banner, handed over a check for $ 42, the total amount raised as part of the campaign: Going one step further, together, for children with cancer and their families. In addition to franchisees, store employees, customers and its partner Skechers, the members of the head office also had a strong desire to mobilize in order to contribute to the cause of children with cancer.

A dinner was organized at the company's head office, located in Deschaillons-sur-le-lac. 

Take one more step

It is in this spirit that a Leucan Shaved Head Challenge, presented by ProximMD was organized as a check presentation ceremony. Manon Rivard, Director of Communications and Marketing Assistant, proudly followed suit and decided to put a price on her hair in order to raise donations for the cause, but also with the objective of making a symbolic gesture of support on behalf of all members of the Côté-Reco family: “It was essential for me to also take one more step to join my voice to the cause of children with cancer and their families. So I decided to take up the Leucan Shaved Head Challenge and launch my campaign in parallel. It was such a rewarding human experience for me! ". The event took place on October 14 in Deschaillons-sur-Saint-Laurent (Côté-Reco head office), in compliance with the sanitary measures in place.

Manon Rivard agreed to put a price on her head and raised more than $ 2000.  

Family values

Pop Shoes is part of the banners of Côté-Reco, a franchisor, expert in banner management and distributor of shoes and clothing. The group stands out for its family values, which come from the history of the company. It was founded in 1920 by the grandfather of the three Côté brothers, Michel, André and Pierre, who are now the heart of the family business. The approach of Pop Shoes is also colored by these same values, the family being its target clientele. It was therefore natural for the company to join forces with Leucan in order to take care of families going through a difficult chapter in their lives.

One of the three Côté brothers, André, said a few words before the check was handed over.

About Leucan

Leucan has been committed for more than 40 years to supporting children with cancer and their families. In addition to supporting clinical research, the Association offers its member families distinctive and adapted services: accompaniment and emotional support, financial assistance, referral service, massage therapy, entertainment in a games room in a hospital setting, socio-recreational activities, awareness raising. and support in schools, end of life and bereavement follow-up as well as the Leucan Information Center.

Jacques Tremblay, Director, Major Gifts & Partnerships at Leucan for Northern Quebec and Saguenay-Lac-Saint-Jean.  

About Pop Shoes

Pop Shoes was created in 1985. At that time, Côté-Reco inc. has developed a group of independent merchants with the aim of obtaining a remarkable sales force while creating a common image in the footwear sector. There are the biggest brands such as Nike, Adidas, Skechers, Clarks, Baffin and a whole range of private brands that are trendy, comfortable and sporty at the same time. Pop Shoes is considered to be the largest association of proprietary footwear retailers in Canada. No less than 82 stores are located in the provinces of Quebec, Ontario and New Brunswick.